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课程目录
Chapter 1 What is Marketing ?
Summary
Chapter2 Consumer-Driven Marketing Strategy
Summary
Chapter3 Position,Perception and Value
Summary
Chapter4 Allocating Corporate Resources
Summary
Chapter5 Questionnaire
Summary
Chapter6 Organizational Buying Behavior
Summary
Chapter7 Designing and Marketing New Products and Services
Summary
Chapter8 Pricing
Summary
Chapter9 Place and Channel Systems
Summary
Chapter10 Promotion--Introduction to Integrated Marketing Communicati- ons
Summary
Chapter11 A Means-End Theory of Brand Evolution
Summary
Chapter12 Avoid Mistakes in Advertising
Summary
Chapter13 International Marketing
Summary
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课程目录
讨论区
Chapter 1 What is Marketing ?
Summary
Chapter2 Consumer-Driven Marketing Strategy
Summary
Chapter3 Position,Perception and Value
Summary
Chapter4 Allocating Corporate Resources
Summary
Chapter5 Questionnaire
Summary
Chapter6 Organizational Buying Behavior
Summary
Chapter7 Designing and Marketing New Products and Services
Summary
Chapter8 Pricing
Summary
Chapter9 Place and Channel Systems
Summary
Chapter10 Promotion--Introduction to Integrated Marketing Communicati- ons
Summary
Chapter11 A Means-End Theory of Brand Evolution
Summary
Chapter12 Avoid Mistakes in Advertising
Summary
Chapter13 International Marketing
Summary
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张杏杏
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2018/12/26 15:30
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庞舒月
2018/11/29 18:55
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